DryEye Rescue
One brand, brought back into one operation.
Wholesale ordering, consumer shopping, affiliate attribution and inventory moved from separate workflows into one connected platform.
Project Scope
Two sales channels stopped behaving like two businesses.
Wholesale, consumer and affiliate activity moved into a connected commerce operation, giving each audience the right experience without splitting the business behind it.
Growth was being reconciled by hand.
DryEye Rescue was serving clinics and consumers through separate systems. Wholesale orders arrived by email. Consumer inventory could drift away from wholesale stock. Affiliate sales had no dependable path back to the partner who generated them.
More demand meant more manual coordination. The business was growing, but the work required to connect orders, inventory and commissions was growing with it.
The goal was not to make every channel look the same. It was to stop the operation from fragmenting behind them.
What We Built
Purpose-built buying experiences for clinics and consumers, connected by shared inventory and clearer revenue attribution.
Wholesale Ordering without the Email Chain
A dedicated B2B portal. Clinics can place orders, track shipments and manage their accounts in one storefront instead of sending requests back and forth by email.
The portal gives wholesale customers a direct path to the catalog while giving the DryEye Rescue team a structured order flow it can operate at scale.
Consumer Shopping That Stays Close at Hand
A branded mobile app. Customers can reorder products, manage subscriptions and receive recommendations without returning to a desktop shopping flow.
Consumer inventory connects back to the same operation as wholesale, reducing the gap between what is available and what each channel can sell.
Affiliate Revenue with a Visible Source
Attribution and commissions in the workflow. Partner-driven sales can be traced to the affiliate who generated them, with commissions handled without a separate spreadsheet process.
One operating view across both channels. Orders and inventory no longer have to be reconciled as if wholesale and consumer commerce belong to separate businesses.
The Outcome
DryEye Rescue gained a wholesale portal, a consumer app and an attributable affiliate channel, connected through the operation that keeps products and orders moving.
- B2B + B2C
- Sales channels unified
- Mobile
- Consumer app launched
- Attributed
- Affiliate revenue made visible
How much of your growth still depends on manual handoffs?
Bring the channels, systems and workarounds. We will start with the handoff that creates the most drag.